TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

Advertisers have spent years demanding reliable, independent ad measurement, but independent measurement providers are consolidating. News of Nielsen’s planned $2.15 billion takeover of DoubleVerify ...

Fragmentation isn’t reversing. Nobody credible is arguing it will. The leagues that figure out how to measure their scattered audiences accurately, and prove that measurement to buyers, are the ones ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

Measurement systems can do the same. If they’re designed around MQLs, pipeline or campaign attribution, organizations can ...

Industry Perspectives on Innovations in Sports Media Measurement – also identifies nine persistent measurement challenges, from cross-platform audience fragmentation and unauthorised streaming to ...

Australia’s media and marketing industry is calling for independent audience measurement of artificial intelligence platforms ...

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control ...

The Video Futures Collective (VFC) and AudienceProject, a provider of independent cross-media measurement, have collaborated ...