General Mills’ GIS1.36%increase; green up pointing triangle push to lower prices hurt its top line during the recent quarter, as sales fell nearly 7% from last year. Still, the maker of Cheerios ...

Brothers W. H. Kellogg and John Harvey Kellogg invented a process for mashing and baking grains into flakes 120 years ago. The word "cereal" is derived from "cerealis," the Latin word for grain, named ...

The cereal aisle once felt like the most exciting place in the grocery store — now it feels like homework. Today’s biggest cereal decision? Which size box of Cheerios can actually fit in the kitchen ...

Once a highlight of childhood grocery trips, the cereal aisle has become a place where fun mascots and sugar have been replaced by math and Cheerios. The cereal aisle once felt like the most exciting ...

Here’s one thing about me: I’m a big cereal person. I grew up on Honey Nut Cheerios, Special K, Life, and Chex, and I still remember the glee with which I’d tear through those mini boxes of sugar ...

Amon-Ra St. Brown’s career has been a rocket ship. A fourth-round pick in the 2021 draft, St. Brown is widely regarded as one of the best wide receivers in the NFL and four years into his career has ...

Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own Cinnamon Toast Crunch cereal box. The "Jettas Mix" will include a combination of ...

From end zone to breakfast table — kicking off this fall, boxes of Honey Nut Cheerios will feature Amon-Ra St. Brown’s memorable Lions touchdown celebration. General Mills is launching the second year ...

A woman pushes a shopping cart past boxes of Kellogg’s breakfast cereal at a supermarket Friday in Springfield, Pa. Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged ...

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