College softball faces growing questions about coach-athlete boundaries, university hiring practices and a coaching pipeline ...

Money is flowing into start-ups in softball, baseball, volleyball and basketball, and TV viewership is following.

AUSL's record-breaking second season delivered 732,000 championship viewers, rising attendance, merchandise sales and growing business momentum for professional softball.

Great American Ball Park will host professional softball for the first time on Sunday, Sept. 20, 2026, when the Atlanta Smoke of the Professional Softball League (PSL) take the field for an exhibition ...

After one month of action, the Women's Professional Baseball League is dealing with growing pains on and off the field, while ...

Rule42 — a new sports tech company founded by former Intel president Renée James — is investing in AUSL and has acquired Softball America.

As a player in the first women’s professional baseball league in the U.S. since the 1950s, Brown University student-athlete Maggie Foxx is living her diamond dreams this summer on the Los Angeles ...

Last week, Rule42 Sports Group made a major investment in Athlete Unlimited Softball League (AUSL), a leading professional softball league in the U.S. that's also backed by the MLB. This league is on ...

A first baseman for the Los Angeles Queens, Edwards became the first woman to hit a Grand Slam in a pro baseball game in more ...

A Cincinnati Reds Hall of Famer is bringing a professional softball team to town to host an exhibition game at Great American ...

Rule42 Sports Group announced a major investment in the Athletes Unlimited Softball League (AUSL), the premier women’s professional softball league, and the acquisition of Softball America, the ...

Though it's been three months since NCAA softball crowned the Texas Longhorns as back-to-back national champions, it’s time to start prepping for the 2027 season.