At the AI Deciphered conference, Coca-Cola vice president Pratik Thakar provided updates on the beverage giant and its plans.

An AI-generated McDonald’s commercial meant to capture holiday stress instead sparked outrage, highlighting growing tensions around AI in advertising.

Coca-Cola finds itself navigating a complex strategic pivot. Reports emerging this Monday indicate that the beverage giant's planned sale of its Costa Coffee ...

New York has made history as the first state to enact a law requiring transparency in the use of AI-generated actors as well ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

As the artificial intelligence debate rages on, New York has signed a landmark law to regulate AI performers and protect ...

Creativity always needs passion and sometimes needs pain. So, says Geoffrey Chang, Creative Lead at eight&four, if we forgo ...

Two of the world’s most iconic marketers tried to automate holiday magic — and sparked a consumer backlash instead.

Somehow, the 1980s Diet Coke craze -- which I started drinking in junior high -- has become the darling of a whole new ...

Dive into the top Christmas campaigns of 2025, packed with cultural warmth, humour, and a generous dose of festive cheer.

Coca-Cola Co.’s advertising has long made clear that its flagship product is “the Real Thing.” Now, the beverage giant wants you to know that its new chief is a real American.

The ad, widely panned as "AI slop," was removed from YouTube just four days after being posted by McDonald's Netherlands.