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S.F.’s oldest coffee roaster is a ‘well-kept secret.’ A new owner wants to change that
Haas, a sixth-generation San Franciscan, is a Silicon Valley marketing ... and a shared acquaintance connected him with the coffee roaster. Now Haas has a grand vision for the company: to make ...
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6th-generation San Franciscan from billionaire family takes over city's oldest coffee roastery
A sixth-generation San Franciscan, Haas is a lifelong marketer ... instead of the drum roasting method used by most coffee roasters. He tasted thousands of batches to arrive at Graffeo’s ...