Shoppers are gearing up to slap Target with a 40-day boycott over its DEI policy reversal on Wednesday — even as black business owners have warned a boycott could hurt their own brands.

A multi-week boycott of Target kicked off Wednesday as a collective response, led by Black faith leaders, to protest the retail giant's retreat from diversity, equity and inclusion (DEI) initiatives.

Starting Wednesday, more than 100,000 people, many of them parishioners at Black churches, are pledging to abstain from shopping at Target, part of a 40-day nationwide boycott of the retail giant ...

One is that they would invest some of the profits from Black dollars into Black banks. Second, Target has locations on 23 [college] campuses—none of them are HBCUs [Historically Black Colleges ...

A group of Black faith leaders have announced a Lent-inspired boycott of retail giant Target over the company’s rollback of diversity, equity and inclusion (DEI) policies. Speaking from the ...

Target also spent years building a public reputation as a progressive employer on LGBTQ issues. “Black people spend upwards of $12 million dollars a day, and so we would expect some loyalty ...

A 40-day initiative is underway, challenging Target's recent changes to its diversity programs and demanding increased financial support for Black businesses. BlueSky / 💙KimmieKat⚖ ...

But when Target announced in January it was pulling back from diversity, equity and inclusion (DEI) initiatives — including a commitment to expanding Black employee representation by 20% ...

“Black people supported Target. They went to that space because of what Target had done,” the former executive said. “People are questioning whether they were really behind this in the first ...

WASHINGTON ‒ Black faith leaders called on pastors to urge their congregations Sunday to join a 40-day boycott of Target in a campaign to push back against companies that have ditched diversity ...