The Consumer Electronics Show (CES) is more than a tech spectacle — it’s where media, advertising, entertainment, creators, ...
An internal audit warned of systemic corruption, yet Meta expanded Chinese ad partnerships that generated billions—much of it ...
The series, which is set 35 years after the events of the original film, comes from David Kalstein and Alcon Entertainment.
From giants like Samsung to nimble game-focused companies such as Play.Works, the last 2 years have demonstrated a powerful ...
This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing ...
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can ...
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...
Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering ...
Pinterest (PINS) on Thursday announced the acquisition of tvScientific, a connected TV performance advertising platform.
With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...
Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...
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