TikTok Shop creators and customers are wondering what will happen if the social media app goes dark on Sunday. What to know.

A strange phenomenon is sweeping through social media as the last days of TikTok in the US begin to unfold. As most of the ...

US e-commerce sellers are scrambling to prepare for a potential TikTok ban, with some halting shipments and others testing ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

TikTok's expected Sunday shutdown poses the biggest threat to the universe of small- and medium-sized firms and so-called ...

really worried about these very dramatic risks leave out an e-commerce site like Temu that has 70 million Americans using it?" Fisher asked. "It's very curious why you just single out TikTok ...

While the three U.S.-owned alternatives are ready to become replacements for TikTok, another app has recently surged in ...

TikTok is challenging a possible ban or forced sale to new owners in the United States, but has for several years been waging ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

TikTok Shop has started inviting merchants to open stores on the platform ahead of the expected start of transactions in ...

Some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu, or RedNote, in protest of the looming ban.