William Shatner keeps getting photographed with cereal in strange places — like his car — and EW has learned the reason why.

Early Super Bowl spots feature stars Ben Stiller, Benson Boone, Sabrina Carpenter, Post Malone, EJAE of "KPop Demon Hunters" ...

Fried chicken usually follows certain rules, and this recipe breaks all of them. This video shows what happens when Trix cereal replaces traditional breading. The texture is crunchy, the taste is ...

When the NFL decided to add commercials to RedZone Channel — which had long been advertised as “Seven hours of commercial-free football” — the spin from the league was that these commercials would be ...

Big changes are coming to the food aisles of America’s largest retailer. Walmart announced Wednesday it will eliminate synthetic dyes from all its private-label brand food products. Those brands ...

General Mills is scheduled to report fiscal first-quarter results before the market opens Wednesday. Here is what you need to know. SALES: The maker of Trix cereal and Nature Valley granola bars is ...

In this hilarious episode, we dive into the world of cereal humor as British highschoolers react to American breakfast cereals. Watch their priceless reactions to Trix and other cereal goodies! Don't ...

What comes to mind when the word rabbits is mentioned? A rabbit’s foot in a pocket for luck? An old TV commercial for Trix cereal? Or something along the lines of a wily trickster like Bugs Bunny or ...

Sam's Club is among the food makers removing artificial dyes from products, yet hoping shoppers don't notice a difference in color. But why? Food-makers are phasing out artificial dyes. The problem: ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...