Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.

Urban Concentration Patterns. Gen X buyers during the 2010s often concentrated in cities and suburbs where the jobs were. Oregon's rural communities skew heavily toward older residents ...

Currently, just half of Generation Beta babies are born in cities, but this figure is anticipated to rise to 58% by 2040, surpassing both Generation Alpha and Gen Z in urban residency.

Urban Outfitters unveiled a new back-to-school marketing program that places heavy emphasis on experiences catering to Gen Z, according to a press release. “UO Haul” commenced May 19 with a Manhattan ...

Urban Outfitters announced a new store concept dubbed On Rotation, according to a Wednesday press release. Featuring “lounge-style” in-store installations, the retailer is partnering with ...

Maskandi, the soulful folk genre rooted in Zulu storytelling, is experiencing a dazzling renaissance, emerging as the country ...

”This generation understands that this (climate change) is going to be a problem that stretches through their lifetime, largely worsening over their entire lifetime, until and unless we manage ...

Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.

Urban Outfitters continues to hone a focus on experiential marketing with a back-to-school campaign appealing to Gen Z consumers at different stages of the college cycle, whether they be returning ...

Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.

New York (CNN) — Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.