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Vaseline rebrands to "Baseline" after Korean influencer Min Day's viral video. The 154-year-old brand embraces the mispronunciation.

Korean skincare creator Min Day Lee’s pronunciation of Vaseline as “Baseline” sparked memes and remixes before evolving into ...

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South Korean creator Min Day Lee has gone viral after repeatedly calling Vaseline “Baseline” in an Instagram video. The clip has crossed 38 million views, prompting a hilarious response from the brand ...

A South Korean influencer's mispronunciation of "Vaseline" as "Baseline" became a viral internet meme, stemming from linguistic differences. The brand Vaseline playfully embraced the trend, issuing a ...

A South Korean influencer's mispronunciation of "Vaseline" as "Baseline" became a viral internet meme, stemming from ...

Min Day Lee called it Baseline, 1 million people watched, and Vaseline surrendered its corporate identity for cheap laughs.

A South Korean influencer’s hilarious pronunciation of Vaseline as “Baseline” sparked a viral trend that even the brand ...

After a Korean influencer pronounced Vaseline as Baseline in a viral Instagram video, the brand adopted the joke in a mock rebrand. The response turned a pronunciation meme into a playful reflection ...