We’re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren ...

Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why.

One of McDonaldland’s most beloved mascots is finally getting her moment in the spotlight. McDonald’s Australia ...

Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary ...

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” ...

Feeding an old view of the customer into a faster model can simply produce an outdated answer more efficiently.

Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client ...

The industry has spent a decade reinventing how advertising works. Now it needs a financial infrastructure built for the ...

In this episode of What Comes Next, Josh tells the story of the award-winning Tennessee Sound Sites campaign, which recruited ...

For brands, success will depend on understanding the context in which people are playing, respecting the community they are ...