We’re proud to share that Action has been voted Best Retail Chain in the Department Store category in the Belgian ‘Retailer of the Year’ awards! This achievement is based on consumer votes, making it ...

Action had been recognised as Retailer of the Year in the Non-Food Discounter category in both Germany and Austria, marking the fifth year in a row that we have received this recognition. In addition, ...

We are proud to share that yesterday, our CEO, Hajir Hajji, received the 2026 Rise & Lead Changemaker Award. The award recognises leaders whose work creates opportunities, transforms organisations and ...

We are proud to share that Action has been awarded ‘Best Retail Chain’ in the Netherlands in both the Department Store and Household categories! These awards are based on consumer votes, making them a ...

We are proud to announce that our Home Essentials Glass Kettle has been awarded with the “Best Buy” label by consumer association Consumentenbond in the Netherlands for the second consecutive year!

• Net sales up 14% to €8.3 billion, with like-for-like sales growth of 3.6% • Average weekly customer numbers increased 12% to 22.7 million • 121 stores added, bringing the total to 3,423 stores in 15 ...

As part of the Action Sustainability Programme (ASP), Action wants to contribute to the communities where we operate. We focus on children, as they are the future and we believe children deserve a ...

Action’s 19h DC in Europe measures 66873 square meters and will be able to supply up to 270 stores in Italy. In the long run, the DC will create around 400 jobs in the region. It operates gas-free, ...

Net sales increased 14% to €4 billion in the first quarter of 2026; like-for-like sales growth 3.6% Strong customer growth: +12.4% to an average of 22.2 million customers per week 33 stores added; ...

Action has confirmed a long-term partnership with the Princess Máxima Center Foundation, supporting childhood cancer research, cure and care internationally. Action wants to contribute to the ...

This Update tells our story. It is about how, every day, we help more and more customers. About how we are constantly improving the quality of our products, and making them more sustainable.

Net sales growth to €16 billion in 2025 (+16% compared to 2024; like-for-like sales growth 4.9%) Operating EBITDA +14% to €2,367 million Action Sustainability Programme: continued progress on ...