YouTube has long been the platform people go to learn how to do things. Now it seems AI systems are increasingly sending them there too. Across LLMs and AI search products, YouTube is emerging as a ...

Marketers have long since tried to make advertising something people actually want to watch — with varying shelf life results. (Remember Quibi, the mobile video streaming that shut down just six ...

Creators have been brought onto traditional upfronts within the last year, but it's looking like they're ready for their own show.

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → For the last three ...

The future of Google Ad Manager will be decided in the next 30 days, here's some of the potential outcomes, shaping the ...

Creator pricing is a problem, and everyone is trying to determine the best solution. But one of the biggest hurdles that creators, their agents and the creator marketers looking to work with them face ...

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Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the last week, the platform announced two major changes that will affect ...

Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major headache when trying to assess which platform worked ...

Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services. A spokesperson framed it as consolidation, not retreat in an ...

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.

Want to know where OpenAI’s ads business is headed? Check its job listings. Smaller advertisers are next. The platform is currently building out a dedicated SMB ads unit, according to six live job ...