Motorola, Listerine, Coca-Cola and others moved beyond traditional sponsorships with personalised experiences designed to earn fans' time and attention Lollapalooza 2026 demonstrated how brands are ...

The festival returns with a focus on solo performances, bringing theatre practitioners and audiences together around the distinctive art form Teamwork Arts has revived ‘Going Solo’, India’s ...

The immersive OOH activation turned a Sunset Boulevard billboard into a furnished living space, complete with a performer, bringing the film’s premise to life Netflix has turned a billboard into a ...

The new business vertical will offer end-to-end conference, association and exhibition management services SOTC Travel has expanded its meetings, incentives, conferences and exhibitions (MICE) ...

The new guides combine local storytelling, curated experiences and exclusive Marriott Bonvoy member benefits across six historic Chinese cities Marriott Bonvoy has launched Destination Discovery ...

Members from across the country participated in the election to choose EEMA’s national office-bearers and regional representatives Deepak Choudhary has been elected President of the Event and ...

The LT Foods-owned brand is complementing traditional marketing with experiential initiatives to deepen consumer engagement and strengthen brand preference As India's rice market becomes increasingly ...

The partnership will support the Indian Padel Tour's 19-tournament calendar across 10 Indian cities during the 2026–27 season Mercedes-Benz India has been announced as the title partner of the Indian ...

The dedicated wedding industry platform will run alongside EventMania Festival Dubai 2026, bringing together planners, venues, suppliers and couples Wedding Mania will make its debut at EventMania ...

The Dubai-based real estate developer hosted an industry engagement event to showcase its projects and strengthen relationships with the broker community Ajmal Makan Real Estate Development hosted a ...

The Australian Government-backed initiative will foster artist exchanges between Adelaide Fringe and Kommune's Spoken Fest Adelaide Fringe has secured an A$200,000 Maitri Grant from the Australian ...

The 221-key property marks Curio Collection by Hilton's debut in India and South Asia, bringing a locally inspired lifestyle hospitality experience to Bengaluru Hilton has expanded its lifestyle ...