Dive into AdExchanger's Steve Williamson coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics ...

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less ...

In a head-to-head comparison of several MMM approaches, we found that the same business data could produce meaningfully ...