On the heels of declaring CEO Brian Niccol’s “Back to Starbucks” turnaround strategy a success, Starbucks has reportedly ...

Paramount’s chief revenue officer, Jay Askinasi, has been tapped to lead ad sales for Skydance, the newly combined company.

“Wear Your Best Life” builds on last year’s “Give Us the Finger” campaign, which centered on the index finger and emphasized ...

That’s right, boys and ghouls. After a 30-year absence, the Crypt Keeper, along with his original voice artist, John Kassir, ...

WPP has tapped McCann global CEO Tyler Turnbull to be the next global CEO of WPP Creative, according to soucres close to the matter.

The retailer is launching Express Pickup, a new feature in its app where customers can reserve items for curbside pickup in ...

Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires ...

Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.

NBC Nightly News with Tom Llamas and CBS Evening News with Tony Dokoupil ended the week of September 28 with an uptick in total viewers and the Adults 25-54 demo. The news was more encouraging for CBS ...