Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

A TV ad for Pure Cremation, seen in January 2026, featured a woman standing in her home surrounded by various plates of food and a selection of drinks. She said, “That was a great celebration. Dad ...

On 7 April 2025, the Advertising Codes were updated to reflect the revocation and restatement of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs – the legislation from which the ...

A Video-On-Demand ad for Garnier Vitamin Cg Serum, seen on 28 October 2025, featured a model holding a pack of the product to camera and then using it on her skin. It showed a close-up of a dark spot ...

A TV ad and a Video on Demand (VOD) ad for Ladbrokes: a. The TV ad, seen on 17 December 2024, featured a voice-over that stated, “This is a Ladbuck, the new way to get rewarded at Ladbrokes, and these ...

Our 2025 Annual Report shows how the ASA and CAP are meeting rapid change in online advertising — at scale and with impact. In the past year alone, we scanned nearly 60 million online ads, resolved ...

Our 2025 Annual Report highlights the continued transformation of the ASA into a proactive and preventative regulator in an era of rising expectations in online regulation. It showcases how we have ...