Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is ...

Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts ...

The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile ...

Search engine optimization built its playbook around keywords and links. AI-powered discovery requires something different. Brands need a coherent, corroborated story that holds up ...

Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment ...

The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for ...

The humble impression may be living on borrowed time. When an AI agent browses the web, compares products and completes a purchase on a consumer’s behalf, what exactly did that consumer “see”? And if ...

Advertisers have spent years adding more technology to media buying, presumably because the existing technology hadn’t yet produced enough dashboards, acronyms or opportunities to stare thoughtfully ...