PropellerAds released a new iGaming case study showing how one partner managed to scale a campaign despite unstable tracking, shifting KPIs, and funnel inconsistencies, ultimately generating 97,674 ...

AI tools have made it possible to build software faster than ever. When those fast-built products meet real users, real scale, and real security requirements. That’s where the gap opens up, and that ...

Global multi-source advertising platform PropellerAds has officially introduced Interactive Ads, a next-gen format built to deliver one thing the industry has been chasing for years: conversion-ready ...

Every major shift in mobile, from the rise of performance marketing, the death of the IDFA, the explosion of subscription monetization, has played out in the hallways, sessions, and late-night ...

One of the biggest challenges for creative teams today is rapid creative fatigue. AI has sped up ad production, but it’s also led to more copying – unique ideas lose freshness quickly, and formats ...

The music streaming industry had another strong year of revenue growth, off the back of most streaming services increasing prices and close to 100 million new subscribers being added to the mix. Total ...

The dating app market has recorded its first annual decline, falling by close to two percent to $6 billion in 2025, in a sign that users are pushing back against rising costs and aggressive ...

89% of enterprise leaders say AI-powered search improved their marketing performance in 2025. Most of them, however, are still figuring out how to measure it. For their latest report, AI search and ...

As app discovery expands to AI search tools like ChatGPT, one question is becoming harder for marketers to ignore: is their app being recommended at all? In a recent AppTweak poll, 41% of app ...

The people who built some of the world’s most profitable mobile apps are gathering in the financial heart of New York City for Apps in Motion (AIM Conf), a curated, senior-level event taking place at ...

Health and fitness apps captured a larger share of the overall market in 2025, with several hardware manufacturers prioritising subscription services over hardware R&D and sales. According to the ...

The education app market spans every stage of learning, from early years and primary school through to secondary education, university and adult upskilling for professional roles. It serves a wide ...