Previously, Carat’s positioning was 'Designing for people'. by Shauna Lewis ...

Himalaya BabyCare’s latest campaign uses a conversation between a new mother and a nurse to highlight gentle cleansing and build trust in its Gentle Baby Wash.

The 11th edition of the awards recognised work across 17 categories, with advertisers forming the jury.

Cetaphil Baby’s latest digital campaign uses a familiar parenting debate to highlight the importance of specialised skincare for delicate baby skin.

Godawan Estuary Premium Water presents a handcrafted film combining conservation, Jaipur Blue Pottery and Rajasthani folk music to spotlight the Great Indian Bustard.

Verve Media will develop social media strategy, original content and on-ground shoots to showcase Academy of Strength’s coaching expertise, training programmes and community.

Gerhart most recently served as global chief client officer for WPP Media.

Montu Sangha will lead regional operations, strengthen client partnerships and drive business growth as Havas Creative India expands its presence in South India.

The chief creative officer joined FCB Kinnect and FCB/SIX India in May 2024 and is serving his notice period, according to media reports. His next move is not known.

Forge’s biggest customers don’t buy because of ads. Marketing head Kruthi Aramanamada explains how the deeptech company builds credibility without conventional advertising.

Despite 2.4% organic growth across the group, Havas’ Asia-Pacific and Africa business contracted 6.7% in the third quarter, making it the group’s weakest region once again.

Integrating CDPs and data clean rooms can help marketers move beyond fragmented customer profiles to a connected view of audiences, engagement and outcomes.