YouGov’s India Festive Shopping Report 2026 points to a festive market in which purchase timing, category priorities and discovery habits are changing, even as shoppers remain attentive to quality, ...

Net revenue stood at €3.81 billion, up from €3.53 billion in the same period in 2025.

ITW Universe has introduced an AI-powered planning tool that converts plain-English briefs into costed media and sponsorship plans across cricket, OTT and entertainment.

Nuvah has appointed actor and digital creator Barkha Singh to lead its creative direction, product design and brand communication as it expands its presence in women’s footwear.

California Almonds is targeting younger Indian consumers with a festive campaign that extends traditional almond gifting to friends and everyday social circles.

Foodstrong has partnered with Sara Ali Khan to promote accessible nutrition, with upcoming campaigns targeting everyday consumers and women.

BGMI has launched a humour-led campaign by 22feet to encourage players to overcome hesitation and enjoy the game without worrying about their skill levels.

Chandrika has launched a new television campaign featuring Keerthy Suresh, combining its Ayurvedic heritage with a contemporary narrative to promote naturally glowing skin.

The fifth edition of Portfolio Night in India, organised by The One Club for Creativity in partnership with Omnicom Advertising India, brought emerging talent face-to-face with industry leaders for ...

Its AI-powered customer engagement promises higher conversions, but marketers must weigh measurable growth against brand identity and consumer trust.

CheilX has appointed Tania Sinha to head its Delhi office, strengthen client partnerships and drive regional expansion, building on her experience in brand strategy and integrated marketing.

Bridgestone India has integrated its brand into Parmish Verma’s music through a road-trip narrative, using entertainment-led marketing to connect with audiences.