The question is no longer just how much to spend on an entertainment launch, but when to spend it and whether audience response should shape the decision.

YouGov’s India Festive Shopping Report 2026 points to a festive market in which purchase timing, category priorities and discovery habits are changing, even as shoppers remain attentive to quality, ...

Net revenue stood at €3.81 billion, up from €3.53 billion in the same period in 2025.

BGMI has launched a humour-led campaign by 22feet to encourage players to overcome hesitation and enjoy the game without worrying about their skill levels.

Chandrika has launched a new television campaign featuring Keerthy Suresh, combining its Ayurvedic heritage with a contemporary narrative to promote naturally glowing skin.

Wonder Cement has appointed Mahesh Singh as vice president – corporate brand communication, bringing more than two decades of experience across brand strategy, integrated marketing, media and public ...

ITW Universe has introduced an AI-powered planning tool that converts plain-English briefs into costed media and sponsorship plans across cricket, OTT and entertainment.

Nuvah has appointed actor and digital creator Barkha Singh to lead its creative direction, product design and brand communication as it expands its presence in women’s footwear.

California Almonds is targeting younger Indian consumers with a festive campaign that extends traditional almond gifting to friends and everyday social circles.

Foodstrong has partnered with Sara Ali Khan to promote accessible nutrition, with upcoming campaigns targeting everyday consumers and women.

The fifth edition of Portfolio Night in India, organised by The One Club for Creativity in partnership with Omnicom Advertising India, brought emerging talent face-to-face with industry leaders for ...

Flipkart’s Big Billion Days campaign uses celebrity-led storytelling and consumer disbelief to spotlight the Samsung Galaxy S25 at ₹57,999.