With the number of employees in adland aged 25 and under having fallen by 19%, the industry's “easy route” to short-term savings threatens to destroy its long-term leadership pipeline.

The 2026 Adspend Outlook report assesses the global and regional forecasts for advertising spend activity this year, ...

The much-awaited video game phenomenon is also changing the game for advertising, with a new kind of promotional feature going live today.

The campaign was developed by WPP Open X, led by Ogilvy supported by VML, WPP Media and WPP Production in collaboration with ForPeople.

With Adidas, HP, Just Eat and more now in the mix – how has this affected holdcos’ 2026 win streak?

With data and anecdotal evidence pointing to rising job security concerns, Campaign asks adland whether employees are prioritising ‘feeling safe’ over getting ahead.

Brandtech's UK chief executive explains why there has never been a better time to be in the marketing industry.

David Wigglesworth, executive creative director and creative partner at 4Creative, and Noël Bunting, chief creative officer at Publicis London, review some of the latest ads.

Generative artificial intelligence can never replace a real-life creative (perhaps not yet, anyway), but it can play a crucial role in decision-making and how we form ideas. Whatever the platform, ...

101's Laurence Green reflects on key themes from Mumbai's energetic Zee Melt marketing festival. A campaign can only really deliver when the promise of the work matches the reality of the brand. Marks ...

McVitie's isn't the only brand in recent times to lean into nostalgia by bringing back an old campaign. But resurrected en masse, old ideas can start to look like stale thinking, even to a planner who ...

Campaign's journalists dig into WPP's performance since it announced its three-year turnaround plan at the beginning of the year.