As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation.

Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a ...

Marketers, creators, and brands descended on midtown Manhattan this week for Advertising Week New York (AWNY), and the ...

As the economy continues to put a strain on many household budgets, a number of consumers are planning to use annual holiday ...

Creator-led movies like "Obsession" helped the summer box office break all-time records, and brands are racing to capitalize ...

Gains across several sectors show why marketers should blend linear's scale with CTV's targeting and interactivity.

Organic engagement rates on brand YouTube channels fell between 26% and 38% YoY in all seven video categories tracked, ...

PhRMA says the voluntary MFN agreements are acceptable, but opposes the mandatory pricing. It claims CMS is trying to impose ...

Why it matters: AI-guided and creator-validated discovery surfaces can improve personalization and direct monetization.

That early exposure could become valuable as Gen Alpha approaches financial milestones, from opening a first savings account ...

Healthcare AI delivers ROI in half the expected time. As automation expands, healthcare employers will likely cut more ...

PubMatic brings a powerful programmatic layer fueled by its AI operating system, AgenticOS. The system’s agents could help ...