The news industry has spent this year retreating from reach to loyalty. This week, INMA’s own numbers say the retreat buys ...

Arena Holdings is moving beyond mass reach to focus on what audiences actually value, using data and research to reshape its ...

At the INMA Africa Audience Development Summit, speakers showed that African publishers already operate where global news ...

During this week’s Webinar, INMA’s Robert Whitehead and Jodie Hopperton were joined by New York Times Assistant General ...

Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...

A U.S. judge has dismissed Penske Media and Chegg’s anti-trust claims that Google used its search dominance to take their ...

Kyle Sutton is the head of AI discovery and SEO at The Washington Post in Washington, DC, USA. Kyle can be reached at Kyle.Sutton@washpost.com.

Early micro-payment attempts struggled because of high transaction friction and internal cannibalisation fears, but recent ...

Local newsrooms already have creators. They are called reporters. And NTM has been using them to reach younger audiences.

A report from India, a summit for Africa, and a podcast from Madrid reached one conclusion this week: For 20 years, ...

At INMA’s Young Audience Summit, Sara Goo, president of Washington Post Creator, shared insights into the company’s creator ...

During INMA’s Young Audience Summit, Ellie Beetham and Mikey Olympitis of DMG Media said building out a team of creators has ...