CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

The trend of general price parity, and an online advantage when there is a difference, was observed at all price levels: 8 of the 12 retailers examined in the study offered more favorable pricing ...

Economic uncertainty, digital transformation, and other challenges make selling difficult. Get the 23 best sales tactics for today's challenges.

What must marketers do today so they and their companies perform better 10 years from now? Here are 5 ways to future-proof your company's marketing.

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Learn how applying web accessibility standards can enhance user experience, expand your audience, and boost conversion rates ...

Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

Learn how to remove internal messaging bottlenecks, clarify your value proposition, and position complex B2B products for ...