What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans. An infographic (below) covers key findings from the research. It delves ...

Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer? An infographic ...

In today's digital marketing landscape, many marketers still downplay the importance of images. In a recent survey by Venngage covering hundreds of marketers, fully 31% of respondents did not agree ...

Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll ...

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? To find out, researchers at Deloitte surveyed 2,773 leaders at ...

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? What do marketers look for in replacements? To find out, researchers at MarTech.org ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

All of us, at one time or another, are confronted with a low-cost or low-price competitor. The solution isn't to lower your prices and engage in a price war, because the result is lowered ...

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research from WARC. The researchers compared media consumption among ...