Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

The trend of general price parity, and an online advantage when there is a difference, was observed at all price levels: 8 of the 12 retailers examined in the study offered more favorable pricing ...

Economic uncertainty, digital transformation, and other challenges make selling difficult. Get the 23 best sales tactics for today's challenges.

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

Which domains send the most traffic to other websites on the internet? Do smaller sites receive more or less traffic from the largest referrers? To find out, SparkToro conducted an analysis of Datos ...

Most Instagram users, including most Millennials and Boomers, say they have made a fashion- or beauty-related purchase after seeing the product on the social network. See the study findings.

CTV advertising has evolved beyond brand awareness. Learn how advanced targeting, retargeting, and measurement make CTV a powerful performance channel.

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...