Panda Express is expanding its Roblox and Fortnite marketing after campaigns boosted brand awareness and purchase intent.

Retailers are taking different approaches to AI shopping agents, balancing wider access with control over data, loyalty, and ...

Different generations have varying shopping habits with changing retail trends only adding to the contrasts in how consumers discover, research, and purchase products. At the heart of evolving trends ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Kroger says customers using its AI-powered shopping assistant are building larger grocery baskets as the retailer expands the use of AI across its digital shopping experience. The tool helps customers ...

Samsung New Zealand has used Apple’s entry into foldable smartphones as the basis for a social campaign promoting its Galaxy Z Fold8. The campaign centres on a Palmerston North man named Tim Cook, who ...

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