Panda Express is expanding its Roblox and Fortnite marketing after campaigns boosted brand awareness and purchase intent.

Retailers are taking different approaches to AI shopping agents, balancing wider access with control over data, loyalty, and ...

Google is testing AI shopping through Gemini and AI Mode, allowing selected users in India to buy Flipkart products directly.

Cloud-based digital asset management (DAM) is now central to balancing creative agility with the structure required for ...

Many organisations misunderstand executive presence as an innate quality that some sales professionals possess and others do ...

The move from traditional e-commerce to agentic commerce is accelerating, marking a significant transition in how products ...

Kroger says customers using its AI-powered shopping assistant are building larger grocery baskets as the retailer expands the use of AI across its digital shopping experience. The tool helps customers ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ads. Relying on one visual for a campaign is not unusual, but using ...

The Interactive Advertising Bureau (IAB) is developing a framework to help the advertising industry measure and credit conversions influenced by AI. The framework is scheduled for release on November ...

Vulnerabilities in the software supply chains of public container foundations are becoming a growing threat. Today’s DevSecOps workflows focus on stripping out unnecessary pieces and baking security ...

AI assistants are sending more shoppers to retail websites as Google, OpenAI, and retailers develop shopping tools that connect product discovery with merchant product data and checkout systems. Adobe ...