Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...
NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge
Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ ...
April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a day – 2 minutes less than in March and ...
As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our ...
Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.
New York – March 5, 2026 – According to Nielsen’s proprietary data, 46 billion minutes* of women’s sports were consumed in the U.S. in 2025. Nielsen’s new data is revealed in celebration of ...
NEW YORK – February 26, 2026 – An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, February 24, according to Nielsen. While ...
NEW YORK – February 24, 2026 – In a month where television viewing reached a 12-month high, Disney captured the largest month-over-month gain in Nielsen’s January 2026 Media Distributor Gauge report, ...
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