Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024.

Bob Pittman, CEO and Chairman of iHeartMedia, joins us in the Nielsen Insight Studio to discuss the crucial role audio plays in modern marketing strategies. Tune in to hear about audio’s power in ...

Rimani al passo con i cambiamenti nel comportamento degli appassionati di sport, dal Super Bowl alle Olimpiadi, grazie a informazioni esclusive su sponsorizzazioni, streaming e fan di nuova ...

在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 了解什么是尼尔森 ...

Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...

Cricket, a sport often associated with Commonwealth nations, is experiencing a remarkable surge in global appeal. 1 While its traditional strongholds remain undeniable, the sport is attracting new ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

ขอประกาศรายชื่อผู้ชนะรางวัล ARTEY: เฉลิมฉลองภาพยนตร์และซีรีส์ยอดนิยมที่มีผู้ชมมากที่สุดบน ...

Navegue pelo cenário da TV com precisão. Examine os comportamentos de visualização do público nas principais plataformas de distribuição de TV... Obtenha uma vantagem estratégica em 2025. Entenda as ...