"Cost v Value will become the most important mindset or challenge for the next generation," said Michael Carr, chief ...

Those 20 jobs show how effectively technology can reduce the number of people required to produce advertising. AI can now ...

There’s an inherent tension built into the way global marketing functions work. The traditional process is designed to ...

B2B buyers are increasingly using AI search before they speak to sales, but many marketing teams are still working out how to ...

The quotes that the FTC lifted from Amazon’s internal documents are blunter. One describes the objective as tuning parameters ...

The result is a charming and enterprising pigeon, Picci1, hand-made by an army of humans. An extensive team at UK animation ...

Mark Ritson is a former marketing professor, ex-consultant and seven-time columnist of the year. He also runs the MiniMBA, ...

The film opens in dramatic style with a Hilux driving toward a tornado, to the jaunty song There May Be Trouble Ahead. In a ...

Parenting guilt has long been coded as a mum’s burden in advertising. The research tells a more even story. Guilt and ...

If marketing’s role isn’t to create certainty in the mind of the customer, it’s to establish just enough confidence to move ...