Diageo-owned Astral has become the official Tequila partner of Practical Magic’s sequel as it aims to bring the film’s iconic midnight Margaritas scene to life. Real-life sisters Grace Ann and Brooks ...

Dutch gin brand Sir Edmond has secured a listing with the Croatian hospitality group Aminess, with placements at hotels, resorts, and restaurants. Sir Edmond Gin has been available at Aminess ...

Readers can save almost 50% on tickets to next week’s Equal Measures charity auction evening using an exclusive discount code from The Spirits Business. The charity auction will take place on 1 ...

As Notting Hill Carnival marks its 60th birthday, Saint Lucian rum brand Bounty will join the London festival for its fourth consecutive year. Bounty Rum brings taste of Saint Lucia to Notting Hill ...

Sazerac-owned ready-to-drink (RTD) brand BuzzBallz has partnered with Pop-Tarts toaster pastries to introduce two limited edition flavours. The two BuzzBallz x Pop-Tarts flavours are available in the ...

Buzzballz owner Sazerac has signed a deal to acquire UK-based Au Vodka brand along with its line of ready-to-drink (RTD) cocktails. Au Vodka will soon join Sazerac’s expanding portfolio The signed ...

This year’s staging of our annual competition showed that no matter which type of Scotch is your favourite, there are outstanding offerings from every region. Scotch whisky demonstrated great options ...

With the impact of tariffs, distribution upheavals and economic pressures, US spirits producers are battling to keep customers happy. As US consumers become more value-conscious, spirits producers are ...

LVMH-owned Hennessy Cognac is rolling out a series of activations across travel retail in Paris, Hong Kong, Macau, Taiwan, Hainan, Singapore, Seoul and Dubai. Each retail destination has a ...

A relative newcomer to the ready-to-drink (RTD) category took the Brand Champion spot this year, as the segment continues to defy the downward trend in spirits sales. Amid falling spirits sales, the ...

With Father’s Day on the horizon, we spoke to producers from family-owned spirits brands about the advantages – and potential pitfalls – of working with your dad. Christopher, Miranda and James Hayman ...

In a consolidating European drinks landscape, few independent producers from smaller markets scale internationally without losing identity. MV Group Production is doing exactly that. Mix has grown its ...