That makes live sports more complicated to execute than a broader CTV campaign. Reaching local sports fans requires navigating a web of rights agreements and inventory sources. The industry has an ...

Sometimes the universe aligns in your favor. Last Thursday, I published my new book, Welcome To The Age Of Feudal Media: What Happens When The Monoculture Collapses. So far, response has been quite ...

CBS now shares a corporate home with HBO, CNN and Warner Bros., along with roughly $80 billion in net debt. With the Warner Bros. Discovery acquisition complete, Skydance is targeting at least $6 ...

TripleLift’s Taylor Stewart on why commerce media finally gives advertisers a scalable way to connect CTV exposure to business outcomes.

Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.

For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...

While we see it all happening in front of us in soundbites and news headlines and experience this fragmentation in our daily lives, there isn't enough deep, thoughtful exploration about what this ...

Data from Chartbeat video intelligence shows that U.S. media has generated nearly 85 billion views with YouTube Shorts ...

The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.

Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.

In some respects, media companies have their work cut out for them on social video platforms like YouTube. Audience views are overwhelmingly watching more creator videos across all platforms ...