Taylor Swift announced her 12th studio album, "The Life of a Showgirl," after a countdown tease on her website. The release date is now set for Oct. 3.

NBC’s Joe Fryer runs through the Highs and Lows of the week on Sunday TODAY including Taylor Swift’s dramatic rollout to reveal her 12th album, “The Life of a Showgirl,” a fisherman who learned a giant lesson after catching a giant squid and more.

If you want new information on Taylor Swift's upcoming album, The Life of a Showgirl, you're not getting it from Margaret Qualley. The Maid star gave an awkward answer to whether she knew any details about her close friend's new project.

Taylor Swift and Blake Lively are currently not on speaking terms as Swift prepares to release her next album, The Life of a Showgirl, in October, as a source tells PEOPLE.

Taylor Swift has only released a tracklist for her upcoming album, but already the masses are searching for meaning behind the titles of the 12 songs that will be featured on “The Life of a Showgirl.”

On her upcoming album, 'The Life of a Showgirl,' Taylor Swift has a song titled 'Elizabeth Taylor.' What could Swift intend by invoking the name of the Oscar-winning icon? Turns out, they have a lot in common.

Swift unveiled the cover art and accompanying imagery for her last era on the Aug. 13 episode of Travis and Jason Kelce's 'New Heights' podcast. Gracie Hunt, the daughter of Kansas City Chiefs Chairman and CEO Clark Hunt,

Fans also think Taylor Swift could be the mystery guest on her boyfriend Travis Kelce’s podcast Wednesday, where they hope she’ll announce new music.