Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement …

In the age of data-driven marketing, poor customer data isn't just an inconvenience – it's a liability. Customers expect brands to anticipate their requirements and respond instantly, making …

Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative …

Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, …

Dec 3, 2024 · Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue supporting …

Nov 13, 2024 · Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% …

Nov 28, 2024 · Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, …

Aug 21, 2024 · ICYMI: The creator economy is projected to reach a value of over $500B by 2030.. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer …

Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest …

Aug 1, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, …