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HYPEBEAST on Instagram: "#hypeAF: @adidas has officially entered the metaverse with a POAP (Proof of Attendance Protocol) on its adidas CONFIRMED app. The unique digital tokens offered to provide select users a timely way for the sportswear brand to identify its most loyal CONFIRMED app users. It is currently unclear exactly what adidas’ digital token will be used for, but it is expected to offer holders exclusive access to events and releases on the CONFIRMED app.⁠ Video: adidas"
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