Amazon Deliberately Made It Impossible to Cancel Prime — And Secretly Enrolled 35 Million People.
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YouTubeOlivia Jones
Amazon Deliberately Made It Impossible to Cancel Prime — And Secretly Enrolled 35 Million People.
Amazon's Prime cancellation process required consumers to navigate a four-page, six-click, fifteen-option sequence. Internally, Amazon executives nicknamed this process. Whenever Amazon tested a simpler cancellation flow, Prime sign-ups dropped — so Amazon deliberately kept the confusing design. $1.5 billion is now being distributed to ...
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