The Guardian: Three Little Pigs • Ads of the World™ | Part of The Clio Network
The Guardian: Three Little Pigs • Ads of the World™ | Part of The Cl…
Apr 22, 2022
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三隻小豬的童話法庭 這是英國衛報一支非常棒的廣告，影片中引用三隻小豬的故事，闡述了全民媒體的時代的來臨的與變，社交媒體時代的到來，任何人、任何畫面、任何輿論，都可能成為報導的一部份，所有的片段畫面，都可能引導著人們對立思考與分化，這樣的時空背景下，媒體更應努力實踐全面性的報導。 科技應該要成為解決方法，而不是麻煩的一部分，網路媒體迅速發展的當下，為了爭取最大的曝光，匆匆捕捉的一角，聳動的標題、帶風向形式的重複播放，已漸漸成為媒體生存的一種選項。 社交媒體時代的來臨，唯有參與才能真正了解！ 影片來源 : The Guardian | Foodbank
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Bond & Vale | PR & Global Marketing Communications on Instagram: "The Guardian's "Three Little Pigs" ad reimagined a classic tale, showcasing the evolution of news in the digital age. Directed by Ringan Ledwidge and produced by Bartle Bogle Hegarty, the two-minute film won multiple awards, including a Gold Lion at Cannes and a Grand CLIO. The ad's success lies in its innovative storytelling and production quality. It demonstrated how news stories unfold and how public engagement shapes them. The
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