Dr. Kriti Jain | MD on Instagram: "Pica: Why Do Some People Crave Non-Food Items? Pica is a condition where a person repeatedly eats non-food substances like chalk, clay, paper, soil, or even ice. It can occur in children, pregnant women, or adults — and usually signals an underlying health or psychological issue. 🔍 Common Causes of Pica 🩸 Nutritional Deficiencies • Iron-deficiency anemia (most common) • Zinc deficiency • Sometimes calcium deficiency 🤰 Pregnancy Hormonal + nutritional shifts