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Save this bold ideas win In 2009, Michael O'Leary proposed something outrageous: Charging passengers £1 to use the toilet mid-flight. The plan? Remove lavatories, add more seats, and turn a basic human need into revenue. The backlash was immediate. Media outrage. Public criticism. Regulatory pushback. But here’s what most people missed: The idea was never the point. Attention was. O’Leary understood that controversy creates visibility and visibility builds brand dominance. Through Ryanair, he us
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