Sydney Sweeney faces major backlash over controversial sports betting ad
4:16
MSNBinge Society
Sydney Sweeney faces major backlash over controversial sports betting ad
Sydney Sweeney is facing fresh backlash after appearing in a provocative Novig sports betting campaign that has drawn criticism from female athletes and Olympians. Critics say the ad sexualizes women in sports, while Sweeney appeared to respond by sharing images from ESPN’s Body Issue featuring nude athletes. Here’s why the campaign has ...
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An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t
1:46
An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t
TikTokchannelnewsasia
2.3K views2 days ago
Women in sports have harsh words for Sydney Sweeney's new ad
1:22
Women in sports have harsh words for Sydney Sweeney's new ad
CBC
4 days ago
Sydney Sweeney is putting her focus on “Just Sports” in her latest ad campaign, but female athletes are less than impressed. #SydneySweeney
1:21
Sydney Sweeney is putting her focus on “Just Sports” in her latest ad campaign, but female athletes are less than impressed. #SydneySweeney
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An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t
1:46
An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t
2.3K views2 days ago
TikTokchannelnewsasia
Women in sports have harsh words for Sydney Sweeney's new ad
1:22
Women in sports have harsh words for Sydney Sweeney's new ad
4 days ago
CBC
Sydney Sweeney is putting her focus on “Just Sports” in her latest ad campaign, but female athletes are less than impressed. #SydneySweeney
1:21
Sydney Sweeney is putting her focus on “Just Sports” in her latest ad campaign, but female athletes are less than impressed. #SydneySweeney
468 views3 days ago
TikToknbcbayarea
Sydney Sweeney advert a 'bit of a kick in the teeth' - Wales' Bryonie King
0:33
Sydney Sweeney advert a 'bit of a kick in the teeth' - Wales' Bryonie King
2 days ago
bbc.com@BBCSport
The ad is genius marketing, Sydney was a creative director for the campaign and she is also a strategic partner and equity holder in Novig. She is very clever and knows what will get you all to talk. #sydneysweeney #sydneysweeneyad #feminism #controversial
4:26
The ad is genius marketing, Sydney was a creative director for the campaign and she is also a strategic partner and equity holder in Novig. She is very clever and knows what will get you all to talk. #sydneysweeney #sydneysweeneyad #feminism #controversial
13.6K views5 days ago
TikTokpopgoestheeweasel
Why are athletes calling out this Sydney Sweeney ad?
1:05
Why are athletes calling out this Sydney Sweeney ad?
4 days ago
bbc.com@BBCSport
Sydney Sweeney ad draws backlash for sexualizing women's sport
0:51
Sydney Sweeney ad draws backlash for sexualizing women's sport
4 days ago
MSNunbranded - Newsworthy
1:21
🎬 Sydney Sweeney's Novig ad has propelled the prediction market into the spotlight, with its controversial “Just Sports” campaign appearing across social media and major news outlets.
3 days ago
linkedin.comSBC News
2:52
Sydney Sweeney ad gets swift reaction from women athletes globally | SBS News
2 days ago
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Elite athletes pan Sydney Sweeney s ‘new low advertisement
3 days ago
illawarramercury.com.auIllawarra Mercury
1:03
Is Sydney Sweeney sexualizing women in sports?
3 days ago
apnews.comAP News
1:04
Sydney Sweeney’s latest sports campaign has the internet completely divided. Some call it bold marketing, while others think it went way too far. What do you think? #SydneySweeney #Novig #SportsNews #SportsTok #ViralNews
178 views5 days ago
TikToktgsportss
0:13
Sydney Sweeney is facing criticism over her provocative ad campaign for a sporting app from Aussie Olympic silver medallist,Tilly Kearns. 🔗 More at our bio link #Sport #ad #SydneySweeney #Olympian #Sydney
2.2M views5 days ago
TikTokdailytelegraph
2:20
Bea is NOT here for Sydney Sweeney’s new ad 👀 The Love Island USA Season 8 star and Paralympic track-and-field athlete slammed Sydney’s controversial Novig campaign, saying she was “disgusted and disappointed” and that women in sports “do not need to be sexualized.” Beatriz says female athletes deserve to compete at the peak of their ability and be seen as athletes. Do y’all agree with her take? 👀 #LoveIslandUSA #BeatrizHatz #SydneySweeney #PopCulture #CelebrityNews
1.2M views5 days ago
TikTokreyahthelastdragon
0:47
#sydneysweeney #marketingstrategy #sportsbetting | Mathew Bowyer
1 day ago
linkedin.comMathew Bowyer
5:26
#sydneysweeney #novig #insights #brand #marketing #tiff #tiff_rbc | Tony Chapman
21 hours ago
linkedin.comTony Chapman
0:27
The problem was never a woman’s body. It’s the way women’s bodies continue to be used to sell. As Lily explains, the Sydney Sweeney controversy goes far beyond one campaign. A campaign supposedly centred around sport is still using a woman’s body as its biggest selling point. That matters. When women’s bodies are repeatedly presented as the most interesting thing about women in sport, it sends a message about what makes women valuable. And while the outrage focuses on Sydney Sweeney, the compani
384 views2 days ago
TikTokhersport
1:47
“WHAT ARE THEY REBELLING AGAINST, AN AD OR BIOLOGY?” greggutfeld defends Sydney Sweeney’s controversial Novig campaign, arguing advertising doesn’t create attraction, it simply appeals to human nature.
178 views2 days ago
TikTok0utwit
0:33
Multiple women athletes have come out to criticise Sydney Sweeney’s controversial ad campaign for a sports betting company, Novig. The actress has sparked conversation after appearing half nude using props to cover her body. Many athletes including American gymnast, Gracie Kramer, and British Cyclist, Sophie Capewell, have spoken out on the ‘s**ualisation’ of women’s bodies in sports. #sydneysweeney #euphoria #women #sports #sydneysweeneyedit
5.3K views3 days ago
TikTokhearmeoutnews
Sydney Sweeney suffers new blow after nude Aussie ad
2 days ago
geelongadvertiser.com.auGeelong Advertiser
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