Chili’s introduced baby back ribs in 1986, with the first TV commercial airing in 1989. The iconic jingle, “I Want My Baby Back,” was created in 1995 by Guy Bommarito, who wrote it in five minutes to save his agency’s contract. Initially met with lukewarm reception, it debuted around 1997, becoming a cultural phenomenon. The jingle’s earworm status led to pop culture fame, appearing in Austin Powers: The Spy Who Shagged Me (1999), The Office (2005), and an NSYNC commercial (2002). Revived in 202