As L’Oréal Paris’ Famed Tagline “Because You’re Worth It” Turns 50, The Message Proves As Poignant As Ever
vogue.co.uk
As L’Oréal Paris’ Famed Tagline “Because You’re Worth It” Turns 50, The Message Proves As Poignant As Ever
Ilon Specht was a 23-year-old junior copywriter, working for L’Oréal Paris’s New York agency in 1971, when she first put forward the phrase
Mar 8, 2021
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